About Us
Founded in 2011, Pimp My Pony began when Bec struggled to find matching horse-and-rider sets in vibrant colours. What started as a search for something different has grown into a trusted Australian equestrian store serving riders across the country.
Pimp My Pony first imported quality equestrian products from the United States and has since expanded its range to include products from Germany, the United Kingdom, Italy and France. Our goal is simple: to make quality horse tack, rider apparel and equestrian accessories available at fair prices. We proudly stock QHP, BARE Equestrian, Harcour France, Shires Equestrian, Back on Track and other popular European brands.
PMP Sport is our own label, created especially for Pimp My Pony. The range includes bridles, Swarovski browbands, belts and other leather goods, alongside matching collections of saddle pads, boots, bonnets and clothing.
For equestrians in Western Australia, Pimp My Pony also offers horse-themed shopping parties—a fun equestrian take on the classic Tupperware party. We can travel within approximately two hours of Perth. Contact us to learn more or arrange a party.
Pimp My Pony is owned and personally operated by Rebecca “Bec” Flavel, who has been involved with horses for more than 40 years. She currently shares life with her two much-loved horses, Abbey and Clancy.
"I purchased my Bella Bridle over five years ago at the State Dressage Championships, and it's been my everyday bridle ever since. The leather is incredibly soft, the colour is absolutely beautiful, and despite daily use, it still looks as stunning as the day I bought it. The quality has truly stood the test of time. I couldn't be happier with it!"
– Kasey
" Write a quote here from one of your customers. Quotes are a great way to build confidence in your products or services. "
" Write a quote here from one of your customers. Quotes are a great way to build confidence in your products or services. "
